Scan-friendly structure
Users do not read linearly on first visit. They scan headings, badges, proof blocks, and call-to-action labels.
Use short sections, clear contrast, and deliberate whitespace to support this behavior.
Confidence through hierarchy
Strong hierarchy means users always know what matters most: value proposition, trust proof, then action.
When hierarchy is weak, users postpone decisions and bounce without contacting.
Action clarity
One primary call-to-action per section reduces confusion. Multiple competing buttons often lower total conversions.
Use specific labels such as Start Consultation or Request Pricing instead of generic text like Click Here.
